Since January 2023, hundreds of thousands of Israelis have come out to protest the government’s controversial plan to overhaul the country’s judicial system.
What began as a single protest on a Saturday night in January in central Tel Aviv has turned into a veritable movement, with protesters of all ages and all walks of life coming out to march and rally in the streets of Tel Aviv, Jerusalem, and many other cities. They carry flags and signs, they sing songs and chants, they coordinate colors of clothing, and they shout slogans. There is no mistaking their resolve and belief that the country is in danger of losing its democratic character. They demonstrate their opposition through massive protests.
While the protests and demonstrations began as a spontaneous response to the government’s plans to limit the power of the Supreme Court, they have grown into a well-oiled machine, complete with “branding” and design, just like what you might expect to see in any effective awareness campaign. Consistent branding can unify groups and create solidarity with sharp, recognizable messages using symbols, colors, phrases, songs, and more. The current protests in Israel make ample use of all of these tools, which are reflected in the news and social media.
In late March, Prime Minister Netanyahu announced he was “pausing” the government’s legislation while the Knesset went on break from Passover through Yom Ha’atzmaut. Nevertheless, the protests have continued, with organizers saying they will maintain public pressure until the government withdraws its plan entirely.
Take a look at some of the signs and symbols of the ever-evolving weekly protests and consider the influences the protests and their symbols might hold for us and our communities. Click here to learn more about the proposed judicial changes.